Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 6 · column 1 of 2 · from the scan, no model involved

Actually, Trigon is the new name for Blue Cross and Blue Shield of Virginia. They’re developing innovative programs and looking at old problems in new ways. In short, they’re a company with a larger vision of the future.
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