Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 47 · column 1 of 4 · from the scan, no model involved

Bill to: Address_ Stale_Zip ___ Phone ________________________
□ Check Q Money OFder □ Credit Card □ MasterCard □Visa □ American Express □Discover Card No._ Expiration Date Signature_
59.5%