Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 9 of 14 · from the scan, no model involved

ROCK WOOL
INSULATION
MaaMor opan attic araaa and otter turfacm that ara accaaaMa.
Cut luol coats
a tnorgante*0*
a *«ti»«tos tea a Htga ttermal awiclancy
42.1%