Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 2 of 4 · from the scan, no model involved

JEEP •COMANCHE PICKUP upto *700 REBATE OR
FINANCING # 0% (Pay back only what you borrowed) NO INTEREST •CHEROKEE*WAGONEER upto *600 REBATE --ORFINANCING
£ 3.9%
76.6%