Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 13 · column 2 of 4 · from the scan, no model involved

1987 CHRYSLER NEW YORKER Front-wheel drive. 2.2 liter turbo engine.
LOADEDI Retail $19,363 - Fadely Discount 3,200 - Cash Rebate _500 Sale Price $15,663
89.4%