Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 13 · column 4 of 4 · from the scan, no model involved

1987 CHRYSLER NEW YORKER Front-wheel drive, 2.2 liter, turbo engine LOADED! Retail $19,363 • Fadety Discount 3,200 - Cash Rebate 500 Amount Financed $15,663 + Tags, Title, Tags
87.4%