Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 2 of 6 · from the scan, no model involved

1988 VW JETTA #4362A, 5 Speed, Cheap! V**4,
Market Price 4,000 $ 3 f 5 O O
70.7%