Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 7 of 9 · from the scan, no model involved

Sta-Rite 1/2-HP Submersible DEEP WELL PUMP
$253°° Reg. sug. pr. $286.00 No. 4P4C02S Sta-Rite 3/4-HP CONVERTIBLE WATER SYSTEM
$24695 Reg. sug. pr. $278.00 No. ALD42CA
95.0%