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To lavel this “negative” and criticize it as improper is sheer nonsense. Such criticism is intellectually shallow, but worse, it contributes to the disservice by the press in covering its cousin - the ad which not only attacks, but distorts or lies about a candidate’s views.
Herein lurks a major evil of contemporary politics which television has elevated to an art form.
Take a grain of truth and exaggerate it to the point of deception and strike! Or just lie - it’s even more effective! What happens? The victim accuses the attacker of falsehood and distortion and suddenly they are throwing mud at each other.
The victim can’t win. By defending he gets tarred with the same ugly brush, but the ad sticks.
Many voters already rate politicians below the proverbial used car salesman and they are prepared to believe the worst-and do. That's why the ads work.
Reporters, by and large, are even more cynical and frequently too lazy to determine the facts, so they too throw up their hands and write articles devoid of the information necessary for a voter to make an in
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