Mr. Scott calls himself “an early pioneer of talk

Mr. Scott calls himself “an early pioneer of talk and news radio formats.” While at WRC, which was NBC’s flagship station, he developed WRC Newstalk 98, w'hich introduced many now nationally known broadcast personalities, including Pat Buchanon, Mark. Russell, Tom Braden, Robert Novak, John McLaughlin, and Mort Saul. Two of NBC’s most successful programs, “Confrontation,” with Tom Braden and Pat Buchanon and “Mark Russell’s Commentary,” were both created by Mr. Scott. He said that many of these men have gone on to become familiar faces on CNN or in TV syndicated public affairs programs.

While at WRC, he developed a talk manual, now copyrighted, which was the style book for WRC and NBC radio.

Mr. Scott’s most recent stint, however, was as the Director of VOA Europe, where he was headquartered in Munich, Germany from 1984-1990. He was recruited by the White House to devise a way to generate interest in radio among young people in western Europe. He said that VOA Europe provides individual stations with “the sound of a typical American commercial radio station.”

“We talked mostly to the successor generation, which was defined as anyone who could not remember World War II. In a new marketing area, you look for a niche. You research it and identify the negatives. You remove them and give them the positives,” he said. The VOA format was more of a rock and roll station than a classical format, which of course appealed more to that “successor generation.”

Mr. Scott said that one of the first things to do when he arrived in Munich was to do research to find out about • European attitudes toward America, and was surprised to find so many anti-American attitudes. “In England we found a great resentment about the U.S.,” he said.

He said that most of the young people did not realize that the Marshall Plan had given $22 billion to England after the war. In response to this, they developed a 15-part series, two minutes each, on the Marshall Plan.