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Both campaigns plan to go after that undecided vote — estimated at 15 percent in most polls — with a combination of negative attacks focused on character and personality and positive ads stressing accom- j plishments and ideologies.
The Coleman campaign, which needs virtually all the undecided1 vote to win < is looking to pick away at lukewarm Robb and North support.
Mark Rozell, a political scientist at Mary Washington College said the best strategy to court undecided votes is to run positive ads. Negative attacks do little to move undecided voters because they already have unfavorable views of the candidates, he said.
“There are still a substantial number of voters who will likely afi
See Senate, Page A-8
88.9%