Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 14 · column 4 of 7 · from the scan, no model involved

hand-scooped for customers from huge wooden bins. Gas was ladled from a 55-gallon drum into the two-or-three local autos that required the stuff to operate.
And forget your credit card; how’s this for a deal: Charge your merchandise when you pick it up but don’t fret over the bill just yet; payment is requested just twice a year, in March and September. Billing was later changed to a monthly cycle to coincide, with the arrival of pension and Social Security checks.
In its early days, mail bound for Viewtown was brought about halfway from
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