Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 5 of 6 · from the scan, no model involved

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"ENERGYGUIDE
LABELS A Rating of 9 or Higher - Excellent Efficiency A Rating of 7 6 to 8.9 - Good Efficiency A Rating of 5 to 7.6 ■ Poor Efficiency
*1
60.6%