Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 4 of 8 · from the scan, no model involved
Advertisers Cowed
A recent Wall Street Journal reported that a farmer outside Toronto is renting space on the side of his cows. Two-foot by threefoot pieces of oil cloth announce the messages. For a few bucks more, the advertiser can rent a cowbell.
“We wanted to maximize our cow investment,” said Frazier Mohawk. After selling dairy products and manure, “the only thing we hadn’t found a use for was the outside of the cow. The farm calls its billboards “mediacows.”
Courtesy Virginia Press Assoc.
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