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Aside from these items Mr. Reager stocks the usual fare of a small grocer: milk, bread, butter, soda pop, candy and cigarettes. “Some things have been in here a long time. They (the wholesalers) don’t like to break a case. I need less.”
Because he sells too little to justify buying in bulk, Reager can’t get the discount that larger stores get. He pointed out that IGA must buy at least 50 gallons of milk at one time and therefore can sell it for $1.89 retail. “That’s why they’re cheaper." Reager buys only 3 to 4 gallons at a time. “I pay $2.25 wholesale, and I’ve got to mark it up a nickle or dime so I can make some profit.”
The same is true for soda pop. “I don’t sell enough to buy a truck load,” so he buys a case or two. Bread sales are no better. “I take about six loaves a week, and sometimes I have some leftover.”
Rising at 6:00 a.m. six days a week, Reager opens the store window first thing in the morning so he can see
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