Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 5 of 7 · from the scan, no model involved

(12 Oz Cans) 12 pk Bttdweiser
3. $4"
Retumables Pepsi • Coke
• 7-Uo $149 * /-up 8 pk A
plus dep
67.4%