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Lord Fairfax
adds new course
A new course has been added to ; the Spring Semester schedule of' classes at Lord Fairfax Community College.
International Marketing, a . course covering such topics as exchange rates, government foreign • trade policy and social-cultural fac- . tors will be offered on Thursday evenings from 7-10 p.m. The course, taught by Prof. Michael Liess will . examine the role of the multinational firm, as well as the environments in which they operate.
Some class time will be devoted' to discussing and comparing the in-; temational market plan with the do- ‘ mestic market plan.
Prof. Liess received his undergraduate degree from Cornell University. In addition to obtaining an MBA in Marketing from the University of Rochester, he studied a year abroad at the University of Tel Aviv.
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