Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 10 · column 1 of 6 · from the scan, no model involved

Kenmore heavy duly washer & dryer in excellent condition; 15.3 cu. ft. upright freezer; air conditioners; gorgeous set of Norilake "Benedicta' china service for 12; lots of Wallace Sterling & silverplated items, including a coffee service in the Old Guildford pattern; many, many smalls from antique shop--lois still packed; should be most interesting! Wheelbarrow, lawn mower, car ramps, yard & garden tools, &... another great BOX LOT HEAVEN!
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