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Last year, the council’s expenditures for wool and lamb promotion were about S2.2 million, the same amount budgeted for the current year.
Sheep producers have approved the yool and lamb promotion program by the necessary two-thirds majority in the six referendums held since 1954.
The council’s national wool promotion program is run in cooperation with other segments of the industry which provides additional or matching funds. Promotion activities include advertising, merchandising and education. Lamb promotion is concentrated in high lambconsuming areas.
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