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serves on that board, told the Farm Bureau News last spring that between <>0-70 percent of the typical apple crop in this area goes for processing, but that “apple farmers are often at a disadvantage in price negotiations because the supply is plentiful and the processors are few.”
Brumback thinks Virginia apple growers must more assertively market their products, following the lead of Michigan and Washington producers.
Washington growers actively promote their apples, even advertising their allegedly finer qualities in Virginia. And some Virginia consumers insist on Washington state apples when they go shopping, but Brumback says Virginia has a greater variety and tastier
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