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ABC proposes
new regulations
The Virginia Alcoholic Beverage Control Board will hold public hearings on proposed changes in regulations, including outlawing happy hours after 9 p.m. and prohibiting restaurants from advertising reduced-price drink specials.
The advisory committee recommends that customers not be allowed to possess more than two drinks at any one time and no retail licensee be allowed to sponsor “allyou-can-dnnk” specials at one price.
The proposed changes will be the topic of discussion at a public hearing Oct. 22 at the ABC departmental Central Office Building Complex on Hermitage Road in Richmond.
Proposals made last week by the advisory committee other than those dealing with happy hour regulations were “generally, housekeeping and deregulation of the alcoholic beverage industry,” according to ABC Board Chairman Robert J. Grey Jr.
Those other changes include proposing to allow restaurants to stock and sell miniatures — those bottles containing 50ml of liquor — in hotel rooms and recommendations that the words “liquor” and “spirits” be allowed to appear in media and exterior advertising of a mixed beverage licensee.
Proposed changes in the happy hour regulations are similar to those recommended by a citizens qd hoc committee that was formed to study happy hours.
Following its Oct. 22 meeting, the ABC Board will finalize the proposed changes and send them to the governor for final approval. Should they be approved, the regulations would go into effect in December.
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