Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 3 of 5 · from the scan, no model involved

Stk. #706
$294.44 Per Month For Only 24 Months 24 Month Open End Lease, 24 Equal Monthly Payments of *294.44, *500.00 Customer Cash Capital Coat Reduction, Lease-End Purchase Option - *8,524.80, *300.00 Refundable Security Deposit and First Payment Due at Inception, Mileage Iioitation Applies.
75.0%