Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 5 of 7 · from the scan, no model involved

employ media consultants to make it at least seem as if they did.
The forthrightness of the Republican Chairman’s remarks stands in sharp contrast to the artful contrivances of a veteran columnist featured in the same edition. This Republican ideologue, a prolific professional “communicator,” was quoted at length on the subject of Virginia’s massive resistance to integration in the 1960’s, in which he played a leading role. Could the organizers of this campaign to deny blacks
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