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Person-to-person contact is essential to counter a growing notion that you think you can buy the campaign without working up a sweat. That notion must be promptly discarded.
For George Allen, Republican nominee for governor: You have gained dramatically in the polls, your fund raising has greatly improved and the media is at last taking your candidacy seriously. You have, indeed, won the summer, but it is just halftime and the fall beckons. 4
Your greatest danger will be a temptation fueled by your advisors to forego the high risk, high potential gain strategy that has worked so far and retreat to a more cautious brand of campaigning in order to avoid the kind of “turnovers” your father always dreaded.
Any such revised strategy would be exactly wrong for you because people admire you for your willingness to talk bluntly about issues many politicians tread softly around. Should you shrink from the long ball and hope to catch and pass Ms. Terry by playing it safer, you may find you can’t beat your op; ponent at her own game.
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