Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 15 · column 2 of 4 · from the scan, no model involved

30-In. Earth Anchor Reg. sug. pr. $3.70 No. 330SA. 7/16-in. steel rod 3-in. plate. 1500 lb. holding power. #081-14150.
Electric Fence Posts Round steel post, crimped-on, wraparound anchor plate. Aluminum finish. 2 western screw tight insulators per post. #081-24780.
**4" carton of 20 Reg. sug. pr. $32.00
78.9%