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Changing lifestyles, preferences, a greater awareness of nutrition, diet and health, have increased consumer demand for fresh vegetables and fruits.
A nationwide survey by Chain Store Age Supermarkets showed consumers ranked quality produce first— ahead of other products, low prices and store cleanliness.
Vegetable consumption, fueled by the popularity of salads, has reached close to 100 pounds per person annually.
A farm offering pick-your-own or fresh-picked vegetables offers consumers quality and variety.
There are 17 growers listed in the 1985 Virginia Vegetable Guide, published by the Virginia Department of Agncu.ture and Consumer Service.
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