Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 2 of 7 · from the scan, no model involved

Duncan Hines Cake Mix I8V2OZ. 890 Mueller’s Macaroni 1 lb. 590 Charmin Toilet Tissue 4 rolls $1.09 Instant Sanka Coffee 8 oz. jar $4.98 Field Trial Dog Food 40 lbs. $5.79 Milwaukee’s Best Beer 6 pk. 12 oz. cans $1.79
91.3%