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By Galen C. McBride
Rappahannock News Staff Writer
Muskrat Haven Farm near Amissville is one of the most successful and well-known “pick-yourown” growers in the county, perhaps the region. Owned and operated by Manfred Call and his family, it is proof-positive that carefully targeted niche marketing works.
A former manufacturing representative and marketing executive for a Northern Virginia medical equipment firm, Call eventually traded his day job for full time farming by studying market demand and anticipating his customers’ needs.
Call’B agricultural training began on his parents’ 170 acre beef and small grains operation outside Richmond. His father was a full time physician. His mother, the farmer — and an excellent role model for a budding agri-specialist. Call grew up, intending to eventu
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