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Page 30 · column 5 of 6 · from the scan, no model involved
faces, all the stuff they can buy — for 60 percent off, today! Why, you could fill up an entire shopping cart and still not break the $50 mark! Meanwhile, their male counterparts over at Best Buy are stalking the truly big game in the form of a 62inch flat-panel TV set (for a cool $2,000). To put it in Christmas terms, women are stocking stuffers and men are the ones with visions of the car in the driveway with the big red bow around it - for your 16-yearold. Call it Christmas hunting.
Perhaps I am generalizing, but women, more frequently than their husbands or male partners, seem to appreciate, even relish, finding a bargain and generally like to get a lot for their money. Most men fancy themselves more cautious about spending - and balk about their wife's or girlfriend's frequent outings to the outlet stores; men just don't seem to get the whole "spend and save concept."
And, true, men probably are more incremental in their purchases. But when they do decide to spend some cash - look out1
Of course, I'm not the first
See Hunt & nest, Page 15
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