Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 3 of 4 · from the scan, no model involved

“DOC” GODFREY'S
1984 SUBARU
DEMO SALE
4-DOOR, 5-SPEED TRANSMISSION, BEIGE Air-conditioner, power steering, power brakes, power mirrors, paint sealant, deck rack, mats, rustproofing, undercoat.
700 DISCOUNT
4-DOOR AUTOMATIC TRANSMISSION 4x4 WWTE
83.8%