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Page 32 · column 1 of 5 · from the scan, no model involved
In 1999, Jeff Burton drove the No.
99 Exide race car to a fifth-place
finish in NASCAR’s Brickyard 400 and a third-place finish in the Kmart 400.
Today, after being discovered for sale on eBay and carefully restored, the very same, car is again capturing the attention of race fans—as a promotional vehicle for Exide customer Tire Kingdom.
“I’m told that it is rare to find one of these race cars so well preserved, because they are usually taken apart for testing and the components are cannibalized for use in other cars,” said Rick Wieda, a member of Exide’s Transportation Americas sales team.
“Tire Kingdom thought the car would be a great marketing tool to use at store openings and corporate functions, so they agreed to use the promotional funding allocated by Exide to buy it,” Wieda said.
As the owner of the car, Tire Kingdom then paid to have No. 99 restored, since it was missing the hood, motor and transmission. It also hired Leading Edge Race Cars to transport it from location to location and to “talk NASCAR” with racing fans during promotional events.
That’s a small price to pay for such a great crowd pleaser, said Lynn Parker, Vice President of Purchasing at Tire Kingdom.
“This car is the darnedest thing,” he said. “It is a great attention-getter, and it will be years before the excite
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