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The clipping this text was read from
The clipping this text was read from

sibility of “rolling blackouts” by 2011. Dominion wants the line operating by then.

“Just think of what you could be doing” if Dominion had instead spent that newspaper and radio ad money to encourage its 2.2 million Virginia customers to convert to fluorescent bulbs, Larson said.

Dominion spokesman Jim Norvelle took exception to Larson’s view that the power company has done nothing to promote conservation. Its homepage (www.dom.org) contains “pages and pages” of recommendations on how customers can control their electricity use, Norvelle said.

In the 1990s, Dominion “had a large promotional budget behind” programs to encourage customers to use electricity sparingly and during off-peak hours “and nobody responded,” Norvelle explained. So the company abandoned them, he said.

Sometime this year, Dominion plans to resurrect an electricity conservation and management plan for customers, he said. It has studied such programs in California, Florida and New England to determine whether they might

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