Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 27 · column 1 of 5 · from the scan, no model involved

Mm>id WATER ^
■■ HEATERS
•Glass-lined tanks
•Fiberglass insulated # FIV-40-2 SI 1 Q AC ELEC. 40 gaL I I 0.93 FIV-30-2 ELECTRIC 30 g«i. *99.99
66.9%