Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 37 · column 2 of 3 · from the scan, no model involved

Name
Book Order Form
Address_ City_State_Zip. Mailing Information... If different from above Name_____ ’ ‘Address _ GtyStateZip.
61.5%