Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 2 of 7 · from the scan, no model involved

FRCSH M€RT Fresh Rockingham Whole 49c ». Chickens......Cut-up 55c a.
PRODUCC Lettuce..2/99c Celery .......................2/89c Grapefruits ...............3/89«
GROCCRICS Eggs Large Grade A
59c
71.7%