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Lappegaard’s most recertt position was as President of TV Guide Direct where he was responsible for building a catalog business for this venerable entertainment information institution.
“Coming to Faith Mountain is like a dream come true for me. I have spent my entire career trying to bring an entrepreneurial spirit to large companies and now I can use my experience to grow a smaller company,” said Lappegaard. “Faith Mountain is an excellent opportunity. We have the spirit and enthusiasm and with a little direction from me, well make great strides.”
Lappegaard plans to build Faith Mountain into a multi-channel marketing company. “There are three legs to our growth strategy. We will grow the catalog business by building the merchandise assortment and carefully targeting our best customers. Our Internet business is exploding. And I think we can continue to develop the store in Sperryville into a destination like a smaller version of L.L. Bean in Freeport, Maine.
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