Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 15 · column 2 of 2 · from the scan, no model involved

NEW CAR LOANS
7.24 W APR for 60 Months . Payments of $19-92 per $1000 USED CAR LOANS a ' 7-TO4'* APR for 36 Months Payments ofp.20 Mm per$KJ(»ff Ail
into
Loan
Tune- Up.
57.6%