Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 45 · column 3 of 4 · from the scan, no model involved

Gift for _ Street_ ■_ City State/Zip _
My Gift Card should read:
From:______
EO. Box 631 Warrenton, VA 20188
74.2%