Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 4 of 7 · from the scan, no model involved

public figure. The word “duffer” however is inappropriate in any presentation.
I know who placed the ad and would remark that any golfer who feels superior with a 97 and pays for an advertisement to gloat over it should probably be happier telling Irish jokes for a living.
As soon as I can find an attorney that I can trust (i.e., beat playing golf), I intend to sue the paper and the “97 twit.”
WALTER DAY Washington
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