Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 1 of 3 · from the scan, no model involved

...in Classic Style.
The Dignified, Affordable Alternative • Elegant Assisted Living • Specialized Alzheimer's Care • Skilled Rehabilitation Service • Respite Care
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