Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 45 · column 1 of 5 · from the scan, no model involved

Underwritten by Nationwide Mutual Insurance Company Nationwide Lite Insurance Company and Affiliated Companies Home Office One Nationwide Plaza. Columbus OH 43215 Nationwide' is a registered federal service mark of Nationwide Mutual Insurance Company
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