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This recent escalation in the availability and presentation of video clips has sent tremors throught the entire music industry. Record companies are no longer able to deny the importance of these clips in the promotion and sale of their products. Companies are quickly establishing video departments with budgets running well into the millions of dollars in order to reap the benefits video exposure brings.
Video has changed the way musicians approach their music. Musicians believe videos are so important that they are investing staggering amounts of money in their production. The price of an average clip is between $35,000 and $45,000. Among performers who have spent spectacularly are Billy Joel, who invested about $100,000 on his “Allentown" video, and David Bowie, who laid out more than $150,000 on “Let's Dance."
The attraction of video
music is the lack of
scheduling. There is no
continuous plot. It is a
world of visual short stories
that go by on the
screen with no real beginning,
middle or end.
92.7%