Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 18 · column 3 of 4 · from the scan, no model involved
Beer and even the U.S. Army), cable has had a problem in changing the strategies and habits of advertisers because it is still a new and relatively untried advertising medium.
Presently MTV charges only $1,000 to $1,500 for a 30-second spot; comparatively low for a national broadcaster. But MTV, yet unable to reap a profit, ilaims to be nearing the break-even point. Advertisers seeking extensive exposure of new products and the reinforcement of established products, may soon be unable to ignore cable channels as a viable advertising medium.
The attraction of video music is the lack of scheduling. There is no continuous plot. It is a world of visual short stories that go by on the screen with no real
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