Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 2 of 6 · from the scan, no model involved

R.C. Cola 8-16 <h. Ret.*1.19 " PRQBtifife Potatoes U.S.#1 so ibs.‘5.95 Cucumbers iib.20* Lettuce 2 heads.99* White Grapefruit.5fw99*
; 11 a Porterhouse Steak 1 ib...*3.69 T-Bone Steak 1 ib...*3.49
*** Fresh Oysters ***
77.3%