Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 32 · column 4 of 9 · from the scan, no model involved

GAANOR10 3 GAU/ANIZCO STEEL 100 SQ.FT. 3fe" NET COVERAGE
40.2%