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Association (NSHA), the sport’s governing body, took a step which may increase greatly the national commercial sponsorship of hunt racing, open the sport to television coverage, and bring to this traditionally insular fraternity a measure of national recognition. The NSHA has made the International Management Group (IMG), the world’s largest sports marketing organization, exclusive agent for negotiating film and television rights to its hunt race meetings, and exclusive agent for soliciting national commercial sponsorship of its races. As agent for the American Grandprix Association, IMG has brought the level of commercial sponsorship of these showjumping events from relatively nothing to $750,000 in 1982, after less than three years. The NSHA expects that within a few years, national commercial sponsorship will add from $500,000 to $750,000 to the annual purse structure of its hunt race meetings, which distributed $815,400 in 1981. Something under $300,0000 of that total was derived from local commercial sponsors, and such solicitation will continue.
These and other factors have brought about a resurgence of steeplechasing in recent years, and it is even taking on renewed life at the major tracks. Today, Saratoga, Belmont Park, Monmouth Park, Delaware Park, the Meadowlands, and Arlington Park card a few infield races. On the recent Budweiser Million day program at Arlington Park, they
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