Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 18 · column 1 of 3 · from the scan, no model involved

«1C TERMS OF SALE: A deposit of $20,000. day of sale, balance in 30 days. All deposits are to be in cash or certified funds. Any exceptions to above terms must be approved prior to sale by Executor.
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