Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 26 · column 4 of 5 · from the scan, no model involved
never heard of; claims that the product is available from only one source or for a limited time; and ads that use phrases like “scientific breakthrough,” “miraculous cure,” “exclusive product,” “secret formula,” and “ancient ingredient.” >
6 Effortless income: The trendiest
• get-rich-quick schemes offer unlimited profits exchanging money on world currency markets; newsletters describing a variety of easy-money opportunities; the perfect sales letter; and the secret to making $4,000 in one day. The scam: If these systems worked, wouldn't everyone be using them? The thought of easy money may be appealing, but success generally requires hard work.
7 Free goods: Some e-mail messages
• offer valuable goods-for example, computers, other electronic items, and long-distance phone cards-for free. You’re asked to pay a fee to join a club, then told that to earn the offered goods, you have to bring in a certain number of participants. You’re paying for the right to earn income by recruiting other participants, but your payoff is in goods, not money. The scam: Most of these messages are covering up pyramid schemes, operations that inevitably collapse. Almost all of the payoff goes to the promoters and little or none to consumers who pay to participate.
8 Investment opportunities:
• Investment schemes promise
See SCAM. Paae 12
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