Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 25 · column 2 of 4 · from the scan, no model involved

Richmond
electric #FIV-30-2
WATER HEATERS •30 gallon/lnsulated/Glass-lined tank •5 yr. limited tank warranty
*99.99 140 gallon < (ttFIV-40-2)
*118.99
88.0%