Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 2 · from the scan, no model involved

2.9 Annual Percentage Rate Financing for 48 months from Ford Motor Credit or $500 Factory Cash Back on new 94 or 95 Taurus, $600 Cash Back on Escorts, in stock through 11/5/94
62.1%